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Liquid – Platform Thinking

15 octubre, 2020 @ 18:00 - 19:00 UTC-5

PLATFORM THINKING is changing the way businesses connect with customers. Selling is no longer about converting customers along the various stages of the Pipeline. Now, marketing & sales are all about connection: engagement, interaction. and the creation of a gravitational pull that draws in and empowers customers.

Join us for a live discussion, hosted by our Co-Founder & Managing Director, Mauricio Andújar, and with the participation of our special guest, Erich Joachimsthaler, Founder & CEO of Vivaldi, and author of the book «The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society«.

In this event, to be carried out on Thursday, October 15th at 6:00pm (UTC-5), Erich and Mauricio will discuss how this new business model is disrupting every industry, and how the success of these Platform Businesses depends on an ecosystem that Erich calls The Interaction Field, impulsed by the so called velocity.

This does not only apply to the FANGA (Facebook, Apple, Netflix, Google & Amazon) group, but also to almost any company and industry on earth, as you’ll learn about with some examples.

Have further questions for Mauricio or Erich? Don’t miss the Q&A session.

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